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“It is thrilling to be partnering with a company that shares the same ideals and principals as we do at Chr. Hansen: A science-first approach, proven safety, and high investment in R&D,” says Brian Peeters, Partnership Manager, Human Health & Nutrition, Chr. Hansen, who was instrumental in coordinating the partnership.
Lasse Nagell, VP Global Sales, Human Health & Nutrition, Chr. Hansen, added, “The products we are now working on together with Amino Up have the potential to make a significant impact on the health and well-being of others.”
“Chr. Hansen and Amino Up share a number of common attributes such as our founding history and corporate philosophy. I believe we’ll be able to create a close partnership in a wide range of areas, not only product development but also giving back to the society by innovating health together,” says Ken-ichi Kosuna, Chairman, Amino Up, who founded the company in Sapporo, Hokkaido, Japan in 1984.
“Some studies have already confirmed synergistic effects of our new products. These products are being finalized to be introduced to the global market”, says Dr. Hajime Fujii, Executive Director, R&D Division, Amino Up.
The first products to come from the new partnership will be launched regionally in the beginning of 2012. The global sales and marketing of the new products will go through Chr. Hansen A/S, with the exception of Japan, which will be serviced by Amino Up.