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Today the juice market shows that adding probiotics to fruit juices is a strategy that many beverage developers are using to bring additional immune health benefits to their products, while maintaining an all-natural positioning for their fruit juice ranges. Following this healthy trend, Danisco is launching a global program that focuses on boosting immune health in refrigerated juices with the addition of a clinical dose of Howaru Bifido.
Howaru Bifido, which has been clinically proven that it may enhance the body’s natural immune response, especially amongst children and the elderly, offers beverage manufacturers the possibility to create a unique juice drink promoting both health and taste.
“Consumers are searching for natural healthy solutions for boosting immune health. With Howaru Bifido fruit juices, we can offer our customers a healthy and appetizing product, including people who are lactose intolerant,” says Peggy Steele, global business director, health and nutrition, bioactives.