Frozen novelties is a $4.9 billion annual business. Sales were up 4% but unit sales rose only 2.2% in the 52 weeks ended Feb. 19, 2017, according to IRI, a Chicago-based market research firm. Nestle, Unilever and Wells Enterprises dominate the category. One little start-up that is gaining traction is JonnyPops, a five-year-old business based in the suburbs of Minneapolis. (See related article)
From a nondescript one-floor brick building bordering a residential area in St. Louis Park, JonnyPops manufactures stick novelties in seven flavors. The administrative offices and manufacturing area share space in a warehouse with Nordic Ware, the maker of the Bundt pan and other items for baking and cooking.