Packages of frozen yogurt that reveal images when warmed by the human hand and rotogravure printing that results in mouth-watering images are two examples of award-winning flexible packages.
Earlier this year, the Flexible Packaging Association honored its members in the 58th Annual FPA Flexible Packaging Achievement Awards and Innovation Showcase program. The packages feature innovative enhancements in packaging excellence, printing achievement, technical innovation, and sustainability and environmental achievement. Here are four packages for dairy foods honored by the FPA.
Yoplait (owned by General Mills, Minneapolis) partnered with Universal Studios on a promotion for Go-gurt, a brand of yogurt marketed to children. In the movie “Despicable Me 2,” little yellow characters are called minions.