Dairy Foods & Beverages / Milk
Get milk

Initiatives from the private and public sectors promote milk and the importance of protein at breakfast

Pennsylvania makes milk available at food banks; Kellogg’s promotes a cup of milk with a bowl of cereal for breakfast.

Pennsylvania’s Agriculture Secretary George Greig announced today a milk distribution pilot program that will make milk available at food banks in 27 counties in the state. The program will help 55,000 people served by the food bank. 

The Keystone State initiative follows the news earlier in June (designated National Dairy Month) of a nutrition campaign from cereal maker Kellogg's to educate families about the importance of protein and grains, which are available in a serving of cereal and one cup of skim milk. Dr. Travis Stork, a board-certified emergency medicine physician and New York Times best-selling author, is serving as spokesman.

"Pennsylvania now has a way to serve milk to our citizens who otherwise wouldn't have access to nature's perfect beverage," said Greig. "This opens a new market for our state's high-quality milk and is the first step to ensuring all Pennsylvanians have access to it. I thank our partners for their work to help Pennsylvanians in need."

The Pennsylvania Association of Milk Dealers, Mid-Atlantic Dairy Association and the Center for Dairy Excellence are also involved in the pilot program.

Through the public-private partnership, milk will be shipped to Harrisburg Dairies by Pennsylvania dairy farmers to be processed for the Central Pennsylvania Food Bank. The department will work to ensure that milk is provided at a discounted price to the food bank to better serve Pennsylvanians who use the food bank's services.

"Milk is one of the most highly-desired and needed food items for our hungry Pennsylvania neighbors", said Executive Director Joe Arthur. "But milk historically has presented great challenges to food banks and our community partners.”

For more on donating milk to food banks, read “MilkPEP, dairy farmers spur milk donations to food banks.”

 

Kellogg's and Travis Stork campaign for protein and whole grains at breakfast

The Kellogg’s campaign emphasizes the importance of grains and protein. The company’s cereal brands include All Bran, Frosted Mini-Wheats Raisin Bran and Special K Original. Kelloggs.com/CerealAndMilk.

Stork recommends protein at every meal because it satisfies hunger and helps to maintain a healthy weight. He is the host of the talk show “The Doctors” and the author of “The Doctor's Diet,” “The Lean Belly Prescription” and “The Doctor Is In: A 7-Step Prescription for Optimal Wellness.”
 

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

11/18/14 2:00 pm EST

Harness Your Product Inspection Program to Save Money, Ensure Quality and Drive Efficiencies

Consolidation in the dairy industry is raising the bar on innovation and driving efficiencies to ensure competitiveness. One area often overlooked is the role that the right product inspection program can play in supporting the organization’s overall business goals and protecting brand reputation. Drawing on best practices in metal detection, X-ray inspection and checkweighing, this session will cover criteria to help determine the right technologies to employ for a given product and packaging type for high-value, perishable dairy products.

Dairy Foods Magazine

dairy foods october

2014 October

A look inside 100-year-old Velvet Ice Cream; Plus we look at four cheese processors with award-winning artisan and farmstead cheeses.

Table Of Contents Subscribe

Cheese Flavors

What’s your favorite flavor to eat in cheese?
View Results Poll Archive

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.