Dairy Processor News
Corner office

Kraft promotes Zoghbi to vice chairman; Friedman heads cheese & dairy division

A newly created leadership position will oversee functions ranging from research & development and manufacturing to sales and strategy.

George Zoghbi Kraft FoodsKraft Foods Group, Northfield, Ill., today announced that George Zoghbi (pictured) has been appointed to the newly created executive position of Vice Chairman, Operations, R&D, Sales and Strategy. Howard Friedman was appointed executive vice president and president, Cheese & Dairy. Both men will report directly to CEO Tony Vernon.

Kraft Foods was Dairy Foods’ Processor of the Year in 2011. In an interview with the magazine at the time, Zoghbi said he expects those who work for him to be innovators because Kraft hires smart and entrepreneurial men and women. He said it was “a responsibility” and “a privilege” to lead Kraft Foods.

Zoghbi led the Cheese & Dairy business since 2009. He joined Kraft's former parent company (now known as Mondelez International) in 2007 as vice president and area director of Australia and New Zealand where he oversaw all aspects of the regional business. Prior to joining Kraft, Zoghbi held a variety of leadership roles at Fonterra, the world's largest dairy exporter. While there, his accomplishments included driving for operational excellence, integrating several acquired businesses and delivering growth through new channels.

In a statement, Vernon said, "Kraft's future growth will be driven by a disciplined approach to new product innovation, brand renovation and expansion across sales channels, which are all fueled by effective total cost management. As Vice Chairman, George Zoghbi will help advance our growth plans by taking a strategic, holistic view of our portfolio and how we take our products from concept to store shelves."

Kraft’s statement said Zoghbi “led the business in a turnaround that has delivered outstanding top-line and bottom-line growth. Under his leadership, the Cheese & Dairy unit was the first to implement the company's Integrated Business Planning initiative that aims to strengthen sales forecasting and supply chain planning, which is now being rolled out companywide.”

Sales exec Howard Friedman was responsible for customer Wal-Mart Stores

Howard Friedman was president of sales responsible for Kraft's largest retail customer, Wal-Mart Stores Inc. In addition, Friedman is a 16-year Kraft veteran and has held positions of increasing leadership responsibility in marketing, where he managed such iconic brands as Philadelphia, Kraft Singles, Jell-O and Kool-Aid. He served as senior vice president of marketing for Cheese & Dairy before moving into his current sales role
 

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

Frozen Desserts

What’s your preferred frozen dessert?
View Results Poll Archive

Dairy Foods Magazine

september cover

2014 September

Joseph Gallo Farms wins honors for its cheeses, sustainability practices; plus we look at what's happening with frozen desserts.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus