YoCrunch, Kellogg's partner to bring cereal topper to the yogurt aisle
Naugatuck, Conn.-based YoCrunch, now part of Danone Co., teamed up with Kellogg Co., Battle Creek, Mich., to create new YoCrunch Cereal Bowls, a yogurt featuring cereal toppings.
The new cereal bowls feature Kellogg's cereal toppings like Frosted Flakes, Froot Loops and Special K in a new dome-shaped top with YoCrunch yogurt. The unique packaging is the first-ever "shake and eat" yogurt container, according to the company.