If you are the second- or third-generation family member running a dairy operation, chances are you were too young (or not yet born) to recall the enormity of starting up the business. Often, these dairy entrepreneurs did not have a lot of cash, reams of marketing data or industry-specific knowledge. They had dreams and a belief in their ability to succeed. They rolled up their sleeves and built their businesses hour by hour, customer by customer.
This is the story of the first generation of The Ice Cream Club and how the owners built it from a single scoop shop into a wholesaler selling throughout the southeastern United States.