Dairy brands fared well in 2013, scoring three spots in the top 10 on Information Resources Inc.’s 2013 New Product Pacesetters report. Chicago-based IRI calls these “the most successful consumer packaged goods” of the year. Its 2013 New Product Pacesetters report is considered to be a benchmark analysis of exceptional first-year CPG sales success for newly launched products.
“Innovation in 2013 is all about healthier-for-you products,” said Susan Viamari, editor, Thought Leadership, IRI. “‘Healthy’ is truly everywhere. From food and beverages to hair care, skin care, and even pet food and cleaning products, consumers not only want to look and feel their best, but they want improved wellness to extend to their homes and pets, too.”