Could your company endure the product losses due to a recall? Perhaps yes. But could your company survive the market’s loss of trust that might follow a public safety crisis? The response to that question may be less certain.
One key to minimizing damage in the event of a food safety incident is to develop a traceability program that will enable your company to quickly and definitively either eliminate you as a source or identify the source of the problem, and then take swift action to minimize the impact.