Dollar sales were up 5.4% in the energy drinks nonaseptic segment to $8.7 billion — the largest segment of the $10 billion energy drinks category. Unit sales were also up 7% in the nonaseptic segment to 3.4 billion, according to data from Information Resources Inc. (IRI), Chicago, for the 52 weeks ended Dec. 29, 2013.
Segment leader, Red Bull had a 7.5% increase in dollar sales to $3.4 billion. In the No. 2 spot, Monster Energy (owned by Corona, Calif.-based Monster Beverage Corp.) was up 2.2% in dollar sales to $1.2 billion while the company’s Monster Energy Zero Ultra (in the No. 8 spot) saw dollar sales dramatically increase 689% to $273 million with unit sales up 749% to 128 million.