Cheese / Dairy Processor News

Kraft Cheese removes artificial preservatives from Kraft Singles

February 17, 2014
/ Print / Reprints /
/ Text Size+

Kraft Foods, Northfield, Ill., announced last week the launch of Kraft Singles with No Artificial Preservatives, a welcomed update that removes artificial ingredients. The new packaging reflects the change.

Kraft cheese Singles no preservatives"We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands," said Brian Gelb, senior associate brand manager, Kraft Foods. "Kraft is excited to deliver the same great tasting American cheese it always has with Kraft Singles — always made with real cheese, milk and no artificial flavors — and now with no artificial preservatives. It's just simpler this way, and it's the way cheese fans want it."

Kraft Singles with No Artificial Preservatives — available now in the dairy aisle of leading grocery stores nationwide — are offered for the American and White American varieties (currently does not include 2% milk varieties). A serving of Kraft cheese singles provide an excellent source of calcium, and a good source of Vitamin D per serving, both of which are important nutrients lacking in American diets today.

What does this mean for cheese lovers? Now there is more reason than ever to warm up the skillet to make a warm, gooey grilled cheese sandwich on a cold winter day. In fact, according to a recent survey, more than half (51%) of Americans are more likely to enjoy a grilled cheese sandwich during winter, with summer noted as the next most common time of year (19%).1

A few other fast facts regarding Kraft Singles include:

  • Americans Love Kraft Singles: Nearly 4 out of every 10 U.S. households buy Kraft Singles, with more than 480 packages of Kraft Singles sold every minute.2
  • Amped-up Grilled Cheese is All the Rage: With a third (33%) of Americans wanting only cheese in their grilled cheese sandwiches, Americans do love to add meats to this classic sandwich - with ham (29%), bacon (23%) and turkey (10%) topping the list. Although less popular, other delicious combinations include the addition of vegetables, such as tomato (20%), onions (8%) and avocado (6%).1
  • Taking Taste Beyond the Grilled Cheese: While 65% of Americans claim that grilled cheese is their primary use for Kraft Singles - followed by burgers and sandwiches, both at 61% - approximately a third admit to eating Kraft Singles right out of the wrapper (34%) or enjoying the cheese with crackers (31%).1

Visit and for recipes to make something amazing using Kraft American Singles with No Artificial Preservatives.

About Kraft Foods Group
Kraft Foods Group Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.

1. Kraft Singles Survey, Edelman Berland, Nationally representative sample of 1,001 Americans, aged 18 years and older, January 30-31, 2014
2. Nielsen Fun Facts: Market : Total US xAOC Period : Latest 52 - W/E 07/27/13 Product Share : CHEESE

SOURCE: Kraft Foods Group

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

Frozen Desserts

What’s your preferred frozen dessert?
View Results Poll Archive

Dairy Foods Magazine

september cover

2014 September

Joseph Gallo Farms wins honors for its cheeses, sustainability practices; plus we look at what's happening with frozen desserts.

Table Of Contents Subscribe


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus