Baskin-Robbins and Boardwalk Frozen Treats team up to offer ice cream treats
Lafayette, Ca.-based Boardwalk Frozen Treats announced this week a long-term partnership with Baskin-Robbins, Canton, Mass., to bring packaged ice cream and ice cream bars to the shelves of major retailers across the United States this spring.
The ice cream will be made by Dean Foods, Dallas, Texas. The offerings include 14-ounce ice cream containers and cartons of 3 bars (3-ounce each bar), for a suggested retail price of $4.29 each, depending on the retailer and geography.
The new Baskin-Robbins 14-ounce ice cream packages will be available in sixteen flavors, including Gold Medal Ribbon, Chocolate Chip Cookie dough, Nutty Coconut, Pralines 'n Cream and seasonal flavors like Baseball Nut. The chocolate covered ice cream bars come in Jamoca, Mint and World Class Chocolate.
“Baskin-Robbins is one of the world’s premier ice cream brands with strong brand awareness and more than 2,450 ice cream shops across the U.S., so we’re thrilled to be launching the brand’s range of frozen treats in grocery stores,” said Tom Delaplane, CEO of Boardwalk Frozen Treats. “We look forward to introducing Baskin-Robbins to even more ice cream lovers and giving the brand’s fans another delicious way to enjoy its wide range of ice cream flavors.”