Dairy inclusions have a reputation as decadent indulgences. But it doesn’t take a whole lot of sacrifice, let alone reformulation, to spin the most popular add-ins in a good-for-you direction.
And that’s just what consumers are looking for. Frozen yogurt sales grew 74% from 2011 to 2013, in large part thanks to the category’s “perception of a higher health profile that coincides with increased attention placed on better-for-you products,” said Beth Bloom, food and drink analyst at Mintel, a Chicago-based market research firm. In fact, the researchers found that fully 73% of consumers believe ice cream and frozen novelties fit a healthy lifestyle.