Dairy Foods & Beverages / Cultured Dairy
Dairy products

Yoplait yogurts are part of General Mills’ big new product launch this year

Yoplait Greek strawberry cheesecakeYoplait yogurts are central to General Mills’ strategy to meet what the company calls consumers’ “increasing appetite for snacks that offer added benefits like protein, fiber, whole grains or a full serving of a fruit or vegetable.” The Minneapolis-based dairy and food processor announced last week an aggressive lineup of new products set to bring more consumers to General Mills' leading brands.

More than 50 new items will debut from the company's U.S. retail business with dozens more rolling out in international markets during the second-half of the company's fiscal 2014, which ends in May.

Yoplait Light coconut cream pieThe dairy product standouts from the lineup include new flavors of Yoplait Greek blended yogurt and Yoplait Light Dessert Mix-Ins.
With an emphasis on snack foods, some of the most notable new items include:

  • Yoplait Yopa! Greek yogurt (France and Belgium) – Yopa! in France and Belgium represents the latest in a line of Greek yogurts that General Mills offers around the world. This strained yogurt includes fruit on the bottom in six flavors: Strawberry, Blueberry, Lemon, Mixed Fruit, Peach and Passion Fruit, and Plain.
  • Yoplait Greek 100 – Taste plus protein all in 100 calories. New indulgent flavors of Yoplait Greek 100 include Apple Pie and Strawberry Cheesecake.
  • Yoplait Light Dessert Mix-Ins – Yoplait Light Dessert Mix-Ins come with a serving of yogurt and a separate pack of toppings. Consumers can mix together flavors like Key Lime Pie with Graham Cracker Crumbles, Boston Cream Pie with Chocolate Cookie Crumbles, and Coconut Cream Pie with Graham Cracker Crumbles.
  • Nature Valley Breakfast Biscuits – Available in Blueberry and Honey flavors, the new breakfast biscuits provide 26 grams of whole grain, 5 grams of protein and 4 grams of fiber per serving.
  • Fiber One Meal Bars – The Fiber One franchise enters the nutrition bar category with new Fiber One Meal Bars touting 10 grams of protein, 9 grams of fiber and fortified with 14 vitamins and minerals. Available in Chocolate Peanut Butter, Strawberry Greek Yogurt and Dark Chocolate Almond varieties.
  • Nature Valley Nut Clusters (exclusive to convenience stores) – These bite-sized clusters of nuts, dried fruit and seeds pack in 8 grams of protein per serving. Nature Valley Nut Clusters come in two varieties: Roasted Nut and Seed, and Apple Cinnamon.
  • Cascadian Farm Protein Bars – For consumers seeking alternative protein, these new bars are made with organic pea protein and are available in Peanut Butter Chocolate Chip and Honey Roasted Nut.
  • Larabar uber bars – These sweet, salty and chewy bars add two new decadent flavors: Dark Chocolate Turtle and Dark Chocolate Peanut.

Snack foods on the rise
Consumers are seeking snack foods more than ever. General Mills continues to lead growth in the grain snacks category in the United States, adding almost 10 points of market share over the past five years. Through the first-half of fiscal 2014, strong new product innovation from Fiber One and Nature Valley has driven a gain of nearly four more share points and retail sales gains of 11%.

International Products to Launch
Outside of the United States, General Mills also will launch dozens of new products that will meet consumer demand for taste, health and convenience. A new Haagen-Dazs (Europe) flavor is part of this launch. The super-premium Haagen-Dazs ice cream brand introduces Secret Sensations Tiramisu flavor, reminiscent of the popular Italian dessert.

SOURCE: General Mills

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

6/19/14 2:00 pm EDT

Build a Better Cheese

On Demand Professor John A. Lucey of the University of Wisconsin, Madison will cover defects in cheese, improving yield with processing techniques to get the most from the ingredients you've paid for, the regulatory scene, and the future.

Ice Cream

What’s your favorite way to eat ice cream?
View Results Poll Archive

Dairy Foods Magazine

dairy foods july 2014

2014 July

Read the 2014 Buyers Guide and Sourcebook, your one source for ingredients, equipment and packaging.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus