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Chobani expands and evolves its signature New York City yogurt bar

February 5, 2014
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By Chobani

Chobani, maker of America's No.1-selling Greek Yogurt brand, reopened its signature cafe, Chobani SoHo, on Monday, Feb. 3, unveiling an expanded menu, new footprint and a creatively reimagined space.

Chobani Soho yogurt bar cafeA yogurt inspiration destination where guests experience a variety of unexpected, delicious flavors and textures, Chobani SoHo elevates an everyday staple – Chobani Greek yogurt – into something unique. The expansion of the cafe, with a curated menu inspired by Mediterranean ingredients and Turkish influences, continues to take visitors beyond the yogurt cup and on a journey through sweet and savory, inviting the senses to experience a Mediterranean lifestyle including enjoying Chobani Greek yogurt in new ways.

"When we first opened Chobani SoHo in 2012, we pushed the boundaries of what Greek Yogurt could be, and our expanded menu continues that journey with the addition of sandwiches, soups, desserts and more," said Hamdi Ulukaya, CEO and founder of Chobani. "Every item on our menu – from our unique sweet and savory yogurt creations to the new custom-blended coffee we're introducing – is a tribute to our values of being delicious, nutritious, natural and for everyone."

The expanded menu, developed by Ulukaya, features both sweet and savory Chobani Greek yogurt creations, plus a series of inventive items for any time of day, including soups, sandwiches and desserts.

New to the menu are simits, a traditional Turkish street bread piled high with seasonal ingredients and hearty yogurt spreads, artisan soups infused with Chobani Greek yogurt for rich texture and flavor, as well as new sweet and savory yogurt creations handcrafted and made-to-order by in-house yogurt masters. In addition, a new espresso bar will feature a custom coffee blend exclusive to Chobani SoHo, designed with its coffee partner, La Colombe Roasters.

The 825-square-foot cafe now also boasts additional seating and more interactive experiences including the Yogurt Bar, a Communal Harvest Table and the SoHo Lounge area with welcoming bench seats. The pantry stocks custom Mediterranean spices, oils, nuts and other ingredients for purchase, and packaged Chobani Greek yogurt can also be taken to go.

"With Chobani SoHo, we get the chance to interact directly with our customers every day – to inspire them and be inspired by them. Our cafe truly is the purest expression of the brand," said Peter McGuinness, chief marketing and brand officer for Chobani. "Every detail reflects who we are, from the menu that pays tribute to our founder's heritage, to the wood, glass and steel elements representing our brand elements of agriculture, transparency and manufacturing."

Chobani SoHo is located at 152 Prince Street at the intersection of West Broadway in New York City, and is open seven days a week: Sunday through Thursday from 8am to 9pm and Friday and Saturday from 8am to 10pm.

*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

[1] Protein content of regular nonfat yogurt is 10g-13g protein per 8 oz. serving; nonfat Chobani Greek Yogurt contains 11g-14g protein per 5.3 oz. serving.

SOURCE: Chobani

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