Unilever's Breyers brand enters the gelato category
The company has four flavors packaged in clear 28.5-ounce tubs.
Another major ice cream brand has entered the gelato category. This month Unilever's Breyers brand is rolling out four flavors under the name Breyers Gelato Indulgences. To show off the gelato, sauce and toppings, Breyers packages the product in a clear 28.5-ounce tub.