DairyUS is the new face of dairy industry's Real Seal campaign
After a nationwide vote, a new cartoon character helping to build awareness of the advantages of real dairy foods has a name: DairyUS.
The National Milk Producers Federation, Arlington, Va., said the animated character, modeled after the iconic Real Seal logo, will help a new generation of consumers distinguish between genuine U.S. dairy products and a growing list of imitations. NMPF represents cooperatives that produce the majority of the U.S. milk supply.