In this time when consumers are searching for those good-for-you foods and low-fat options, it appears that frozen yogurt is still in high demand. The dollar and unit sales for frozen yogurt are high above the rest of its frozen counterparts, with ice cream seeing minimal increases.
In the 52 weeks ended Oct. 6, 2013, the ice cream/sherbet category showed dollar sales up 1.4% to $6.1 billion and units up 2.7% to 1.6 billion, according to data from Information Resources Inc. (IRI), Chicago. Elsewhere in the frozen treats aisle, the frozen novelties category saw dollar sales drop 3% to $4.5 billion and units fell 5% to 1.5 billion in the same time period.