Dairy Processor News
Consumer promotions

As the ball drops in Times Square, Saputo kicks off 3 promotions for its specialty cheese brands

To support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.

December 30, 2013

Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheesesSaputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses. The promotions are centered around the websites and the social media channel Pinterest. Besides the contests, Saputo has added a series of new recipes to the respective websites.

The promotions are:

Joan of Arc “It’s Hip to Dip

  • Joan of Arc, a brand of French brie, is giving away six fondue pots at JoanOfArcBrie.com. Entrants that follow Joan of Arc on Pinterest.com/JoanOfArcBrie are encouraged share this decadent Brie Fondue recipe with their friends.

King’s Choice “Entertainment Fit for a King”Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses

  • The King’s Choice brand of imported Danish and Dutch cheeses is giving away five $200 StubHub gift cards in an enter-to-win contest on KingsChoiceCheese.com.

Lorraine “Game Day Sandwiches & Appetizers”

  • To celebrate its 40th anniversary, the Lorraine brand of sandwich cheeses is giving consumers $1-off coupons, available via in-store displays and on its website: LorraineCheese.com.

Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheesesTo support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.

Details about the promotions, including full contest rules, will be available on the contest websites throughout the promotions. Contest winners will be announced on the corresponding brands’ Facebook pages: facebook.com/JoanOfArcBrie and facebook.com/KingsChoiceCheese.

Saputo Inc., Montreal, Canada, is the largest dairy processor based in Canada, according to the Dairy 100, Dairy Foods' annual list of the largest processors based in the United States and Canada. Overall, Saputo is No. 3 on the list. The company states it is one of the top ten dairy processors in the world and the third largest in Argentina.

Saputo's brands include Alexis de Portneuf, Frigo Cheese Heads, Treasure Cave

Saputo produces, markets, and distributes a wide array of dairy products, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients. The processor sells its foods in more than 40 countries. Brand names include Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Dragone, DuVillage 1860, Friendship, Frigo Cheese Heads, Great Midwest, King’s Choice, Kingsey, La Paulina, Milk2Go, Neilson, Nutrilait, Ricrem, Salemville, Stella and Treasure Cave.
 

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

On-Demand: The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.

Yogurt

What’s your favorite yogurt?
View Results Poll Archive

THE MAGAZINE

Dairy Foods Magazine

april 2014 dairy foods

2014 April

A look inside Agropur; Plus we profile two cultured dairy companies.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13