- DAIRY PRODUCTS
- WEB EXCLUSIVES
Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses. The promotions are centered around the websites and the social media channel Pinterest. Besides the contests, Saputo has added a series of new recipes to the respective websites.
The promotions are:
Joan of Arc “It’s Hip to Dip”
- Joan of Arc, a brand of French brie, is giving away six fondue pots at JoanOfArcBrie.com. Entrants that follow Joan of Arc on Pinterest.com/JoanOfArcBrie are encouraged share this decadent Brie Fondue recipe with their friends.
King’s Choice “Entertainment Fit for a King”
- The King’s Choice brand of imported Danish and Dutch cheeses is giving away five $200 StubHub gift cards in an enter-to-win contest on KingsChoiceCheese.com.
Lorraine “Game Day Sandwiches & Appetizers”
- To celebrate its 40th anniversary, the Lorraine brand of sandwich cheeses is giving consumers $1-off coupons, available via in-store displays and on its website: LorraineCheese.com.
To support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.
Details about the promotions, including full contest rules, will be available on the contest websites throughout the promotions. Contest winners will be announced on the corresponding brands’ Facebook pages: facebook.com/JoanOfArcBrie and facebook.com/KingsChoiceCheese.
Saputo Inc., Montreal, Canada, is the largest dairy processor based in Canada, according to the Dairy 100, Dairy Foods' annual list of the largest processors based in the United States and Canada. Overall, Saputo is No. 3 on the list. The company states it is one of the top ten dairy processors in the world and the third largest in Argentina.
Saputo's brands include Alexis de Portneuf, Frigo Cheese Heads, Treasure Cave
Saputo produces, markets, and distributes a wide array of dairy products, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients. The processor sells its foods in more than 40 countries. Brand names include Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Dragone, DuVillage 1860, Friendship, Frigo Cheese Heads, Great Midwest, King’s Choice, Kingsey, La Paulina, Milk2Go, Neilson, Nutrilait, Ricrem, Salemville, Stella and Treasure Cave.