Welcome to 2014. Many of us make New Year’s resolutions to improve our personal lives (weight loss, achieving happiness, saving money, being better parents/husbands/wives, etc.). Here are 10 resolutions that might take your dairy to the next level.
Develop new products. A successful company is like a shark: it is always moving, never standing still. You need to be developing new products or line extensions constantly. Take the cheese category as an example. Consider using seeds, nuts or herbs to add flavor to your cheese product. How about blending two or more cheeses to create a third flavor? Re-examine your packaging and formats. Can you capture new sales with more convenient packages that meet the needs of foodservice clients or on-the-go consumers? Resolve to introduce an appropriate number of new dairy foods or beverages this year.