Los Angeles-based Cow Wow introduces Cereal Milk, a dairy drink that replicates the tastes of popular cereal flavors, and is made of organic 1% milk.

The milk drink is all-natural, non-GMO, gluten-free and kosher. It has nine essential vitamins and only 6 grams of added cane sugar. It contains 2.5 grams of fat and 12 grams of protein per 8.5-ounce serving.

The milk is currently available in Fruity Trudy and Chocolate Chip Cathy flavors, but two new flavors are coming soon: Cinny Minny and peanut butter Bessy.

Cow Wow Cereal Milk is sold in 8.5-ounce single-serve cartons. The suggested retail price is $1.99 at select grocery stores. The milk is ultra-high-temperature processed and has 9 to 12 month shelf-life.

The company markets the new milk product as ideal for children’s breakfast, lunch, or afternoon snack.

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