New research about the body’s need for protein is revolutionizing protein intake recommendations and will quite possibly change the way Americans eat — creating an unprecedented opportunity for the development and marketing of protein-rich dairy foods and protein-fortified foods and beverages.
According to scientists and dairy industry insiders alike, protein is the next big thing in nutrition — in a positive way. Rather than a red flag, protein gets the green light: consuming adequate protein has many health benefits and may help prevent and treat several chronic diseases. And the definition of “adequate” is getting an upgrade.