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Yuengling family member revives ice cream brand

“Started by my great-grandfather, Frank D. Yuengling during Prohibition, our ice cream brand is steeped in history," David Yuengling said.

Yuengling is a well-known brewery in eastern Pennsylvania. The name will soon be on ice cream packages. Again.

Though the family name is one and the same, Yuengling’s Ice Cream, Orwigsburg, Pa., is unaffiliated with the Yuengling (pronounced "ying-ling") brewery. A branch of the Yuengling family will re-launch the ice cream next year. The ice cream is expected to be in grocery stores by March 2014.

Production will be outsourced, a representative told Dairy Foods. The company is positioning the product as a premium ice cream and will offer 10 all-natural flavors:

• Vanilla
• Chocolate
• Chocolate Chip
• Black and Tan (chocolate and caramel ice cream)
• Vanilla Fudge Chunk with Pretzels
• Espresso Chocolate Chip
• Chocolate Fudge Brownie
• Chocolate Marshmallow
• Root Beer Float
• Mint Chocolate Chip

Milk and cream will be sourced from Pennsylvania dairy farmers, and it will be co-packed in Pennsylvania, making the brand PA Preferred.

“We are extremely proud to be reintroducing such a beloved product,” said David Yuengling, president of Yuengling’s Ice Cream. Rob Bohorad is the company's chief operating officer.

“Started by my great-grandfather, Frank D. Yuengling during Prohibition, our ice cream brand is steeped in history," Yuengling said. "We plan to build on the family legacy, maintaining the highest standards of quality and value.”

The ice cream has been absent from grocers and scoop shops for nearly three decades. Next year, the product will be sold in grocery stores from across the Keystone State, from Pittsburgh to New Jersey and south into northern Virginia.



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