The overall frozen dessert category saw a drop in both dollar and units sales. But despite the category difficulties, a star has emerged. The frozen pudding and mousse segment stood out with both dollar and unit sales increases.
In the 52 weeks ended June 16, 2013, the frozen pudding/mousse segment saw dollar sales go up 6.2% to $382,742, and units increased 2% to 65,653, according to data from Information Resources Inc. (IRI), Chicago. The overall frozen desserts/toppings category didn’t fare so well, its dollar sales dropped 2.5% to $715.9 million and units fell 1.7% to 302.3 million, in the same time period.