Edwards frozen desserts gets trendy, layer by layer
Bloomington, Minn.-based Edwards frozen desserts, a brand of Schwan’s Consumer Brands Inc., which is a subsidiary of The Schwan Food Co., (a $3 billion a year food processor) continues to see growth as it introduced three new frozen cream pie flavors this year that focused on nostalgia and indulgence.
As consumers seek out easy, indulgent desserts, the refrigerated and frozen dessert category is growing, according to Christine Bellamo, director of global business development for dairy/frozen at Daymon Worldwide, Stamford, Conn., which specializes in the sales and marketing of private label consumer products.