You’ve got to hand it to Greek yogurt. No other product has done more to bring positive attention — and sales growth — to the dairy category. Retail sales of the high-protein dairy food grew more than 50% in 2012, hitting $1.6 billion, according to Packaged Facts. Sales continued to rise well into the first quarter of 2013.
It’s easy to see why. In an era when reading ingredient statements can trigger mild anxiety attacks in even the most sanguine of consumers, Greek yogurt has a refreshing tendency to contain the “right stuff:” honey, super fruits, probiotics and natural flavors. These ingredients and words resonate with consumers.