Dairy Foods & Beverages / Cultured Dairy / New Dairy Products
Flavor Trends

Processors find that fruity flavors are favored in new yogurt formulations

Yogurt processors are using three-compartment packages that permit wider options in terms of the number and type of ingredients that can be offered.

A special report contributed by Innova Market Insights

Fruit flavors dominate the yogurt market, featuring in over two-thirds of global launches recorded by Innova Market Insights in the 12 months to the end of March 2013, rising to three-quarters of the U.S. total and nearly 70% in Latin America.

PepsiCo and Muller Yogurt productsThis encompasses a wide range of different types of fruit, from more traditional strawberry and peach to more unusual such as papaya, damson and coconut. Plain, natural or unflavored yogurts are the second most popular option globally, featuring in about 12% of introductions, but again this varies, depending on regional and cultural preferences for plain yogurt, with levels rising to over 22% in Asia, but falling to less than 5% in the United States. Brown flavors, such as chocolate and caramel, took third place globally, ahead of vanilla.

Innova's Director of Innovation Lu Ann Williams said “The yogurt market is generally showing good growth, and this is reflected in terms of new product activity, where levels are continuing to rise globally. With an increasingly competitive marketplace, the need for product differentiation has led to developments in flavors over recent years, most notably into more upmarket and complex options, often featuring a number of different ingredients, sometimes with formulations taken from other sectors of the market, such as desserts, bakery and confectionery.”

She also notes that companies are trying to ring in the changes with increasing numbers of limited-edition and seasonal options.

The split-pot concept has helped to move the level of flavor sophistication forward. This has allowed for the addition of sauces and purees, as well as inclusions such as chocolate or mini-biscuits, which can be used with plain or flavored yogurt to add further interest in terms of texture.

Originally confined to dual-compartment pots, the market has now extended to include three-compartment pots, permitting wider options in terms of the number and type of ingredients that can be offered.

Ehrmann has been a leader in this area with its Almighurt Nach Herzenslust (for our Heart’s Desire) range, first launched in Germany in 2011 in a heart-shaped three-compartment pot. The latest addition to the range in 2013 is Zitronen-Käsekuchen & Knusperwaffeln (Lemon Cheesecake with Crispy Wafers) variant. This features vanilla yogurt in the main pot, and lemon sauce and crisp wafer pieces in the two smaller pots.

Meanwhile, flavor trends in the yogurt market in 2013 seem to be following a similar path to recent years, with the exotic, unusual and more complex featuring strongly across a range of countries. In the U.K., Collective Dairy has even added value to a new natural yogurt variant sweetened with honey, by giving it its own identity under the Plain Jane name. Other range extensions featured the more exotic and upmarket, including Banoffi and White Peach & Raspberry, while a limited-edition Papaya & Coconut variant replaced the previous Mighty Mango line.

In Germany, Stracciatella (with chocolate flakes) appears to be a new area of focus with introductions under the Landliebe and Activia brands in the first part of the year. Stracciatella is one of three new flavors added to the Landliebe premium range, along with chocolate and caramel, while Activia Creme Genuss is being marketed as the first ever Activia product to contain fine chocolate.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Anderson Erickson Dairy, Des Moines, Iowa

 From this one plant, AE Dairy manufactures a full range of Grade A dairy beverages and foods, including white and flavored milk, ice cream mix (packaged for retail sale and for commercial use), 50 flavors of Greek and conventional low-fat and nonfat yogurt, buttermilk, whipping cream, cottage cheese, juices, sour cream and dips.  


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

1/26/15 8:15 am EST

President's Address --2020 Vision

On Demand They say hindsight is 20/20, but IDFA President and CEO Connie Tipton is turning that old adage on its head. She plans to look forward to the next five years with a focused vision on important changes ahead for the dairy industry. In her address Tipton will challenge industry leaders to be willing to shake things up. She will unveil plans to ramp up IDFA activities during the run up to 2020.

Dairy Foods Magazine

dairy foods january 2015

2015 January

Our annual supplier spotlights issue; A look inside Anderson Erickson Dairy; plus our detection systems Q&A

Table Of Contents Subscribe

Dairy Foods in 2015

Which dairy food do you plan to eat more of in 2015?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.