Dairy Processor News

Sunnyside Farms, Borden Co. of Florida are winners in MilkPEP program

The awards program showcases processors’ successes in implementing MilkPEP’s two occasion-based strategies, Breakfast at Home and Refuel with Chocolate Milk.

WASHINGTON, D.C., May 24, 2013 – MilkPEP (Milk Processor Education Program) has named the two First Quarter winners of its 2013 MilkPEP Awards program, both shining examples of the success processors can achieve by implementing Breakfast-at-Home and Refuel with Chocolate Milk marketing strategies. The yearlong awards program recognizes processors who share their success stories in marketing the Breakfast-at-Home and Refuel with Chocolate Milk occasion-based strategies, the cornerstones of MilkPEP’s multi-year integrated consumer campaigns.

REFUEL | "got chocolate milk?â„¢" campaign,And the Winners Are . . .
MilkPEP named Sunnyside Farms the winning processor in the Breakfast at Home category and the Borden Company of Florida the winner in the Refuel category. Both companies promoted milk through effective local marketing using MilkPEP’s free resources.

Sunnyside Farms won in the Breakfast-at-Home category for its strategic sponsorship of the Great Reno Balloon Race, the largest free hot air ballooning event in the world. Over the three-day event, Sunnyside Farms generated 150,000 impressions for its milk and other breakfast products. Taking advantage of the event’s early start time at 5 a.m. each day, the Sunnyside team promoted the Breakfast-at-Home message utilizing a wide range of MilkPEP marketing materials including an “It’s Not Breakfast Without Milk” banner and thousands of MilkPEP novelty items. 

The team handed out free samples of milk along with cereal and fresh fruit to raise awareness of the importance of having milk with breakfast. Adding to the booth’s popularity was a fun game, the “Wheel of Opportunity” in which participants could spin the wheel for prizes. With its milk and by-products sold in over 40 stores in Reno and Northern Nevada, this event was an excellent opportunity to showcase the Sunnyside Farms milk to thousands of families and build brand loyalty.

The winner in the Refuel with Chocolate Milk category, the Borden Company of Florida, participated in the Rock ‘n’ Roll Marathon in St. Petersburg, FL through MilkPEP’s partnership with the Rock ‘n’ Roll Marathon Series. Borden’s lowfat chocolate milk was billed as the “Official Refuel Beverage” of the marathon which drew 15,000 athletes and spectators. To further maximize its participation, Borden added a retail component by partnering with a local retailer, Hess stores.
Borden promoted the REFUEL message and its branded lowfat chocolate milk throughout the race weekend by distributing more than 1,000 coupons and flyers to encourage athletes to head to their local Hess store to receive a discount off Borden chocolate milk and a free REFUEL lanyard.

On Race Day, the Borden team gave away 4,000 samples to athletes as they crossed the finish line. The recovery benefits of lowfat chocolate milk were the focus of the team’s discussions with event attendees. The response was so positive that Borden had over 100 athletes submitting videos to join Team REFUEL, a group of athletes who serve as ambassadors for chocolate milk in their local markets.

“It is refreshing to see the creative ways processors promote their brands in their markets by taking advantage of MilkPEP’s resources,” said Melissa Malcolm, Field Marketing Manager for MilkPEP. “We are here to work closely with them to help build and reinforce brand loyalty and drive consumption.”
About the MilkPEP Awards

The awards program, now in its eighth year, showcases processors’ successes in implementing MilkPEP’s two occasion-based strategies, Breakfast at Home and Refuel with Chocolate Milk. Each quarter MilkPEP selects one winner in each category to receive an Apple iPad®. At the end of the year, an Annual Grand Prize Winner will be selected in each category from among the quarterly winners. In addition, there are specific event categories, including the Refuel with Chocolate Milk feature incentive program and the Halloween feature incentive program.

Processors can enter the MilkPEP Awards at MilkPEP.org as well as peruse the MilkPEP Awards section of the site to learn best practices in promoting Breakfast at Home and Refuel with Chocolate Milk.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Bel Brands, Brookings, S.D.

The 170,000-square-foot facility on 48 acres in Brookings has the capacity of producing more than 22 million pounds of cheese annually. That is approximately 1.5 million Mini Babybel portions every day. It makes Original (a Gouda type cheese), Light and Mozzarella.


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

3/31/15 2:00 pm EST

Raising the bar with in-line mixing and blending technologies: high output with flexibility and low costs

In this webinar, you will be introduced to advanced in-line blending, dosing and mixing technologies that offer high flexible productions, reduced product losses, shorter batch times, uniform products, and reduced ingredient costs. As a result, Food Manufacturers can optimize their productions and increase their profitability.

Dairy Foods Magazine

march dairy foods

2015 March

The cheese issue: A look inside Bel Brands; Karoun Dairies' success; A preview of the WCIC Cheese Show

Table Of Contents Subscribe


What is your favorite way to eat cheese?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.