Processors are jumping on the success of yogurt as an ingredient and are honing in on the toddler and baby market with new yogurt products.
Organic baby food maker Sprout Baby, Atlanta, created three Superfruit & Greek yogurt-based items for toddlers. The flavors are Blueberry Brown Rice, Red Berry Barley and Tropical Oatmeal (all made with Greek yogurt). It’s sold in 4.22-ounce squeeze packages for a suggested retail price of $1.89.
The company also added four Fruity Yogurt Bite snacks for toddlers, which were released in March. The snack bites are a freeze-dried organic yogurt piece mixed with a freeze-dried organic fruit piece in one packet. They come in Banana Pumpkin Yogurt w/ Banana, Raspberry Yogurt with Mango, Strawberry Carrot Yogurt with Banana and Orange Carrot Yogurt with Mango flavors.
Lifeway Foods, Morton Grove, Ill., introduced ProBugs Bites, freeze-dried kefir melts for babies. The bites dissolve quickly in a baby’s mouth for safe and easy self-feeding. Each shelf stable, non-perishable pouch comes in Orange Creamy Crawler, Goo-Berry Pie and Strawnana Split flavors.
New York-based Happy Family introduced a line of organic Greek yogurt, fruit and veggie combination pouches for babies and toddlers, joining its Happy Baby and Happy Tot lines of pouches.
The Happy Baby Greek Yogurt pouches come in three varieties — Banana & Pumpkin; Zucchini, Pear & Kale; and Strawberry, Apple & Beet. Each contains 3 grams of protein and is considered gentle dairy for babies six months and older. The Baby Greek Yogurt pouches are sold individually for a suggested retail price of $1.59 per pouch.
The Happy Tot Greek Yogurt pouches offer toddlers calcium, vitamin D and protein in three varieties — Orange, Apple & Sweet Potato; Kale, Spinach & Apple; and Pomegranate, Apple & Beet. The pouches are sold individually for a suggested retail price of $1.79 per pouch.
The new offerings are made without artificial colors, artificial flavors, trans fats or GMOs, and are certified USDA organic, gluten-free and kosher. The new product hit store shelves nationwide in April, and is also available at online retailers Amazon.com and Diapers.com.