Free-standing inserts

Saputo's cheese brands promote memorable recipes in this week's FSIs

Treasure Cave blue cheese is a secret ingredient, Frigo Italian cheeses go into family favorites.

March 26, 2013

In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.

2013-03-24-FSI-02-Saputo-Frigo.jpgSaputo promotes its cheese brands as ingredients in unforgettable family meals in this week's free-standing inserts. "Memorable family meals start with fresh Frigo Cheese" is the headline over a photo showing mozzarella, ricotta and Parmesan. Readers can scan a QR code with a smart phone or go online for lasagna and cheesecake recipes. The FSI includes the Facebook icon.

Saputo's Treasure Cave crumbled blue cheese is the secret ingredient in an Easter Caesar salad, according to a headline. Readers can find the recipe by scanning a QR code or going online. The product is available "in your grocer's dairy aisle or deli section."

Two Unilever brands call for dairy foods in dip recipes. An onion dip recipe needs sour cream and a package of Lipton Recipe Secrets. Lipton directs readers online "for more game day recipes." Knorr offers a spinach and Greek yogurt dip recipe calling for one cup of plain, nonfat Greek yogurt.

Sargento promotes its Ultra Thin cheese line featuring sharp Cheddar and new Pepper Jack. The FSI directs readers to the company website and Facebook page.

In other activity:

  • Smart Balance shows an array of its heart-healthy foods (including fat-free milk with omega-3s and butter blended with canola oil) under the headline "Better cooking & baking for your Easter basket."
  • General Mills' Yoplait compares a 90-calorie cup of its light yogurt to a 210-calorie cookie, and asks in a headline "What's your swapportunity?" In a separate FSI, Yoplait promotes new flavors in its Greek 100 line.
  • Mountain High promotes the protein content and value of its conventional yogurt.
  • Kraft's Velveeta brand features its Cheesy Potatoes kit.


Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

11/18/14 2:00 pm EST

Harness Your Product Inspection Program to Save Money, Ensure Quality and Drive Efficiencies

Consolidation in the dairy industry is raising the bar on innovation and driving efficiencies to ensure competitiveness. One area often overlooked is the role that the right product inspection program can play in supporting the organization’s overall business goals and protecting brand reputation. Drawing on best practices in metal detection, X-ray inspection and checkweighing, this session will cover criteria to help determine the right technologies to employ for a given product and packaging type for high-value, perishable dairy products.

Dairy Foods Magazine

dairy foods october

2014 October

A look inside 100-year-old Velvet Ice Cream; Plus we look at four cheese processors with award-winning artisan and farmstead cheeses.

Table Of Contents Subscribe

Cheese Flavors

What’s your favorite flavor to eat in cheese?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.