Free-standing inserts

Dairy brands promote pure ingredients, bold flavors in this week's FSIs

Dean's, Kraft, Edy's and WhiteWave are active in the free-standing inserts this week.

March 20, 2013
Trans

2013-03-17-FSI-Edys-Outshine.jpgDean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.

Dean Foods launches a $25,000 Dream Kitchen promotion

Dean's (a unit of Dean Foods) prints a recipe for "Terrifically Quick Trifle" that calls for two cups of milk and one cup of heavy whipping cream. The FSI states "the perfect recipe starts with the purest ingredients." Dean also launches a "dream kitchen" promotion that awards one winner $25,000 (in the form of a check) for a kitchen makeover. Entry is online (pureandsimplestart.com) with a code delivered on-pack. The FSI also contains the pledge not to use milk treated with artificial growth hormones.

Kraft promotes string cheese flavors, Cracker Barrel

Kraft Foods takes two FSIs this week. "Goodness you love, flavors you crave" pictures Tomato Basil and Cracked Black Pepper string cheeses (both new flavors) and Jalapeno. Nutrition information (7 grams of protein, 80 calories or less) is shown, along with a web address (kraftstringcheese.com).

The Cracker Barrel Cheddar cheese FSI touts the World Championship Cheese Award received in 2012. Block cracker cut and snacking bar packages are shown.

New look for Edy's fruit bars

Nestlé's Edy's brand introduces Outshine, a new name for its fruit bar line. 

In other activity this week:

  • T. Marzetti Co. promotes a blue cheese chicken recipe using Marzetti's Ultimate Blue Cheese dressing. The FSI includes the Wendys logo and notes that its dressings are used in the restaurant chain's salads.
  • WhiteWave Foods teams with Folger Coffee Co. in an FSI showing International Delight coffee creamer.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 

Recent Articles by Jim Carper

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

On-Demand: The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.

Yogurt

What’s your favorite yogurt?
View Results Poll Archive

THE MAGAZINE

Dairy Foods Magazine

april 2014 dairy foods

2014 April

A look inside Agropur; Plus we profile two cultured dairy companies.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13