Free-standing inserts

Dairy brands promote pure ingredients, bold flavors in this week's FSIs

Dean's, Kraft, Edy's and WhiteWave are active in the free-standing inserts this week.

March 20, 2013
Trans

2013-03-17-FSI-Edys-Outshine.jpgDean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.

Dean Foods launches a $25,000 Dream Kitchen promotion

Dean's (a unit of Dean Foods) prints a recipe for "Terrifically Quick Trifle" that calls for two cups of milk and one cup of heavy whipping cream. The FSI states "the perfect recipe starts with the purest ingredients." Dean also launches a "dream kitchen" promotion that awards one winner $25,000 (in the form of a check) for a kitchen makeover. Entry is online (pureandsimplestart.com) with a code delivered on-pack. The FSI also contains the pledge not to use milk treated with artificial growth hormones.

Kraft promotes string cheese flavors, Cracker Barrel

Kraft Foods takes two FSIs this week. "Goodness you love, flavors you crave" pictures Tomato Basil and Cracked Black Pepper string cheeses (both new flavors) and Jalapeno. Nutrition information (7 grams of protein, 80 calories or less) is shown, along with a web address (kraftstringcheese.com).

The Cracker Barrel Cheddar cheese FSI touts the World Championship Cheese Award received in 2012. Block cracker cut and snacking bar packages are shown.

New look for Edy's fruit bars

Nestlé's Edy's brand introduces Outshine, a new name for its fruit bar line. 

In other activity this week:

  • T. Marzetti Co. promotes a blue cheese chicken recipe using Marzetti's Ultimate Blue Cheese dressing. The FSI includes the Wendys logo and notes that its dressings are used in the restaurant chain's salads.
  • WhiteWave Foods teams with Folger Coffee Co. in an FSI showing International Delight coffee creamer.

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