Changing a package design can be risky. A brand manager doesn’t want to confuse or alienate long-time fans. But times change, as do attitudes. Some health issues, like gluten intolerance, were not as prominent a few years ago as they are today.
This year, Velvet Ice Cream, a family-owned processor in Utica, Ohio, brought out a new design for its 56-ounce ice cream containers.