Dairy Foods & Beverages / Cultured Dairy
Yogurt a-go-go

Europe's Muller expands yogurt distribution to Southeast, Great Lakes region

Launched last summer in the Northeast, the yogurt is now available in Atlanta, Chicago, Cincinnati and Tampa.

February 27, 2013

Muller Quaker DairyMuller Quaker Dairy, Chicago, said  today that it is expanding its Muller yogurt brand into more U.S. cities in the Mid-Atlantic, Great Lakes and Southeast regions, including Chicago, Atlanta, Cincinnati and Tampa. It launched the brand last summer in the Northeast.

In a statement, CEO Sam Lteif said, "With fresh flavors and unique mix-ins, Muller yogurt is a great tasting and a completely new concept for enjoying yogurt." 

Muller is a top-selling brand in Europe by the Theo Muller Group. Muller and Quaker Oats Co. are in a joint venture to produce the yogurt in the United States. Muller Quaker Dairy broke ground on a dairy processing facility in New York state last summer.

In launch cities, Muller yogurt will now be available in major grocery retailers including: Dillons, Dominick's, Giant Eagle, Hannaford, Kroger, Meijer, Pathmark, Publix, Safeway, Shop Rite, Stop and Shop, Walmart and Winn-Dixie. The suggested retail prices are 99 cents for Muller FrutUp and $1.29 for Muller Corner and Muller Greek Corner. Muller club packs are available at select Costco, Sam's Club and BJ's wholesale clubs in certain regions.

All Muller yogurts are made from reduced-fat, Grade A milk, full of nutrients like calcium and protein. Varieties range from 130-220 calories per serving.

The first three products from Muller in the U.S. are Muller Greek Corner, Muller Corner and Muller FrutUp.
• Muller Corner is made with low-fat yogurt featuring a side compartment of toppings. Yogurt varieties include Blueberry, Strawberry, Crispy Crunch, Choco Balls, Choco Flakes and Crunchy Granola.
• Muller Greek Corner is made with lowfat Greek yogurt and comes in a variety of flavors including Strawberry, Honeyed Apricot, Blackberry & Raspberry, and Caramelized Almonds.
• Muller FrutUp  is a low-fat yogurt topped with a layer of fruit mousse. Varieties include Blueberry Bliss, Luscious Lemon, Peach Passion Fruit, Radiant Raspberry, Very Cherry and Splendid Strawberry.

Theo Muller Group is a German multinational dairy company, headquartered in Luxembourg, which has been producing popular yogurt and other products for more than 100 years. The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., which is one of the world's largest consumer packaged goods companies.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

1/26/15 8:15 am EST

President's Address --2020 Vision

They say hindsight is 20/20, but IDFA President and CEO Connie Tipton is turning that old adage on its head. She plans to look forward to the next five years with a focused vision on important changes ahead for the dairy industry. In her address Tipton will challenge industry leaders to be willing to shake things up. She will unveil plans to ramp up IDFA activities during the run up to 2020.

Dairy Foods Magazine

df december 2014

2014 December

Dannon is our Processor of the Year, plus much more!

Table Of Contents Subscribe

Santa's treats

Which dairy food are you most likely to leave out for Santa Claus?
View Results Poll Archive

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.