Free-standing inserts

Yogurt brands dominate the action in this week's FSIs

Dannon, Yoplait and Mountain High are among dairy marketers active in this week's free-standing inserts.

February 26, 2013

Yogurt was seen throughout the free-standing inserts for the week beginning Feb. 24. It appeared in FSIs announcing new flavors, inclusions and products.

Dannon introduced two new (unidentified) toppings to its Danimals Crunchers yogurts for children sold in four-packs.

General Mills' Yoplait adds new, unmentioned flavors to its Greek 100 calorie yogurt line. The FSI includes an image of a 2-point value for Weight Watchers.

"Get lots of protein at a great price" is the headline for Mountain High's yogurt (which it spells yoghurt). Its plain yogurt contains 10 grams of protein "so it's just like many Greek yogurts except it won't cost you a bundle," states the FSI.

Nabisco, a unit of Kraft spin-off Mondelez, introduces Honey Maid grahamfuls filled crackers. One variety is Strawberry Yogurt Crème. The FSI touts "no artificial flavors, 100% whole grain and no high fructose corn syrup."

In other activity:

Kraft introduces three Velveeta Cheesy Casserole dinner kits: chicken pot pie, shepher'ds pie and chili cornbread. The FSI pictures a hand holding a sign: "New! Ye olde cheesy casseroles."

Abbot Laboratories promotes its Ensure nutrition shake and Glucerna Hunger Smart shake, both made with dairy ingredients.

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