- DAIRY PRODUCTS
- WEB EXCLUSIVES
- BUYERS GUIDE
Dairy-related free-standing insert activity was light for the week beginning Feb. 17. Just two brands were active.
Muller Quaker Dairy invited readers to try its new yogurts, picturing packages of FrutUp, Greek and conventional varieties. The FSI includes the phrase "brought to you by Quaker."
Nestle promoted its Nesquik powder and syrup used to flavor milk with the headline, "The fun kids love. The value you want." The FSI notes that the powder is 12 cents "per labeled serving, based on average retail price."