Cultured Dairy
A name changer

Stonyfield's Oikos brand to become Stonyfield Greek next month

It's a move to remove any confusion by loyal Stonyfield customers, a spokesman says.

January 21, 2013

Stonyfield Oikos brand is now Stonyfield Greek yogurtStonyfield Farm is dropping the Oikos brand name from its Greek yogurt products. Stonyfield Greek will be on store shelves by the end of February, a spokeswoman told Dairy Foods. A Catalina coupon issued last week by a Jewel-Osco (Supervalu) store near Chicago and obtained by Dairy Foods states "a new name for the taste you love."

Along with changing the name, Stonyfield has updated the cup design to more prominently feature the fruit ingredients, according to a company statement.

Stonyfield Greek yogurt is produced without the use of toxic, persistent pesticides, chemical fertilizers, antibiotics, synthetic growth hormones or genetically engineered ingredients (GMOs). The yogurt is available in two fat levels – 0% fat and 1.5% fat in a variety of flavors

The no-fat flavors are: Super Fruits (Pomegranate, Raspberry, Acai), Vanilla, Blueberry, Strawberry, Honey, Peach Mango, Plain and Chocolate and Caramel.

The 1.5% Fat flavors are Pineapple, Raspberry, Strawberry and Plain.

Approximate retail prices are $3.99 for a 4-ounce four-pack; $1.99 for a 5.3-ounce cup and $4.49 for a 16-ounce tub.
 

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