Free-standing inserts

Marketers promote dairy's health, versatility in this week's FSIs

Greek yogurt is an ingredient in a Post cereal; Daisy teams its low-fat cottage cheese with Dole fruit.

January 8, 2013
Trans

2013-01-06-FSI-Daisy-Dole.gifAs millions of Americans face the first full week of the New Year, dairy marketers tie their messages in free-standing inserts to consumers' resolutions to eat better and lose weight. Here's a look at FSI activity for the week beginning Jan. 6:

Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!" Photos show the cottage cheese in a salad, on a cheese cake and in a parfait. The two food companies direct readers to their respective websites for recipes.

Separately, Doles states "Blenders are so 2012!" in an FSI for Shakers, a make-at-home fruit smoothie kit containing yogurt.

Sargento calls its string cheeses "wholesome, flavorful, and oh so satisfying." The FSI lists the nutritional content of the natural cheese snacks: at least 5 grams of protein per stick; a good source of calcium; and 90 calories or less per stick. Smart-phone users can scan a quick-response code and others can follow the URL www.sargento.com/snacks for snack ideas.

2013-01-06-FSI-Post-Greekyogurt.gifIn other activity this week:

  • Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
  • J&J Snack Foods promotes its low-fat, fat-free and gluten-free Whole Fruit fruit bars and sorbet under the headline "New Year, New You!"
  • General Mills' Yoplait shows a Weight Watchers endorsement logo and points value (two points per serving) for its light and Greek 100 SKUs.
  • WhiteWave Foods states its Silk PureAlmond almond milk is "slimmer than skim" and is "perfect for a new year, and a new you."
  • Abbott Nutrition shows its Ensure Complete beverage containing 13 grams of protein, omega-3s, prebiotics, antioxidants, calcium and vitamin D.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 

Recent Articles by Jim Carper

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

11/18/14 2:00 pm EST

Harness Your Product Inspection Program to Save Money, Ensure Quality and Drive Efficiencies

Consolidation in the dairy industry is raising the bar on innovation and driving efficiencies to ensure competitiveness. One area often overlooked is the role that the right product inspection program can play in supporting the organization’s overall business goals and protecting brand reputation. Drawing on best practices in metal detection, X-ray inspection and checkweighing, this session will cover criteria to help determine the right technologies to employ for a given product and packaging type for high-value, perishable dairy products.

Dairy Foods Magazine

dairy foods october

2014 October

A look inside 100-year-old Velvet Ice Cream; Plus we look at four cheese processors with award-winning artisan and farmstead cheeses.

Table Of Contents Subscribe

Cheese Flavors

What’s your favorite flavor to eat in cheese?
View Results Poll Archive

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.