Free-standing inserts

Marketers promote dairy's health, versatility in this week's FSIs

Greek yogurt is an ingredient in a Post cereal; Daisy teams its low-fat cottage cheese with Dole fruit.

January 8, 2013

2013-01-06-FSI-Daisy-Dole.gifAs millions of Americans face the first full week of the New Year, dairy marketers tie their messages in free-standing inserts to consumers' resolutions to eat better and lose weight. Here's a look at FSI activity for the week beginning Jan. 6:

Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!" Photos show the cottage cheese in a salad, on a cheese cake and in a parfait. The two food companies direct readers to their respective websites for recipes.

Separately, Doles states "Blenders are so 2012!" in an FSI for Shakers, a make-at-home fruit smoothie kit containing yogurt.

Sargento calls its string cheeses "wholesome, flavorful, and oh so satisfying." The FSI lists the nutritional content of the natural cheese snacks: at least 5 grams of protein per stick; a good source of calcium; and 90 calories or less per stick. Smart-phone users can scan a quick-response code and others can follow the URL for snack ideas.

2013-01-06-FSI-Post-Greekyogurt.gifIn other activity this week:

  • Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
  • J&J Snack Foods promotes its low-fat, fat-free and gluten-free Whole Fruit fruit bars and sorbet under the headline "New Year, New You!"
  • General Mills' Yoplait shows a Weight Watchers endorsement logo and points value (two points per serving) for its light and Greek 100 SKUs.
  • WhiteWave Foods states its Silk PureAlmond almond milk is "slimmer than skim" and is "perfect for a new year, and a new you."
  • Abbott Nutrition shows its Ensure Complete beverage containing 13 grams of protein, omega-3s, prebiotics, antioxidants, calcium and vitamin D.

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