Packaging Technologies-Dairy Processors / Operations
Good things in pretty packaging

The long arm of Pablo Picasso touches dairy packaging

A student from the Fashion Institute of Technology is the grand prize winner in a contest that sought to bring a fresh perspective to the world of packaging design.

November 5, 2012
Trans

Evergreen-grand-prize-winner-Jennifer-Ahern.gif
Jennifer Ahern

A student from the Fashion Institute of Technology, New York, is the grand prize winner in a contest that sought to bring a fresh perspective to the world of packaging design. The entry from FIT junior Jennifer Ahern of Philadelphia (photo), featured a more abstract approach to iconic cow images, focused on appealing to contemporary shoppers.

”I was inspired by the edgy drawings of Picasso and I wanted to design something that the customer would be attracted to,” Ahern said. “Our generation can be careless, but more people are starting to pay attention to the green movement, so sustainability programs like the one Evergreen promotes are very important to the future.”

Evergreen is Evergreen Packaging, Memphis, Tenn., which sponsored the Project Carton student packaging design competition. Ahern's design was shown at a VIP reception at last month's Pack Expo International in Chicago.

Other winners were:

--Category winner: Juice: Samiel Laury

--Category winner: Milk substitute: Carla Yuen

--Category winner: Other: Vanessa Magbanna

More than 24 packaging design students participated in the competition as part of the New York-based college’s fall curriculum. 

“From a design perspective, paperboard packaging provides an excellent cost-effective platform for branding,” said Erin Reynolds, marketing manager for Evergreen Packaging. “Cartons offer the perfect canvas to tell a compelling brand story and provide the informational content consumers want.”

Contest entries were evaluated based on compelling brand depiction, connection with the target audience, shelf impact, innovation, and execution of details. Judges were Lynn Dornblaser, director of innovation & insight at Mintel; Marcus Hewitt, chief creative officer at Dragon Rouge; Ron Sasine, senior director of packaging at Wal-Mart; Noel Stewart, senior packaging engineer II at Coca-Cola America; and Andy Yates, design director at WhiteWave Foods.
 

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

On-Demand: The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.

Yogurt

What’s your favorite yogurt?
View Results Poll Archive

THE MAGAZINE

Dairy Foods Magazine

april 2014 dairy foods

2014 April

A look inside Agropur; Plus we profile two cultured dairy companies.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13