Ingredients for Dairy Processors / Inclusions / Milk
Milk

Milk’s got it, so let’s flaunt it

Milk has 9 essential nutrients, but not everyone knows

As a registered dietitian for 23 years, busting nutrition myths is both a calling and a passion. But since some nutrition myths are rampant and refuse to die, myth-busting can be a pursuit in provocation. One such myth is that whole milk is the only type of milk that contains vitamin D.

Unfortunately, dairy processors are partly responsible for this myth’s perpetuation. Whole milk is often labeled — very prominently — as “Vitamin D Milk.” On the labels of other types of milk, the statement that vitamin A and D have been added is in fine print. Who can blame consumers for assuming reduced-fat, low-fat, and fat-free milk are void of vitamin D?

Another myth: Skim milk is not only skimmed of fat, but also of vitamins and minerals. White water, anyone? The fact is the dairy industry knows that milk’s got it going on, but most consumers don’t. Why not put it out there? Put it on the label, loud and proud: “9 Essential Nutrients including Vitamin D!”

That’s nine essential nutrients including three of the four nutrients that are low enough in the diets of Americans to be a public health concern: potassium, calcium and vitamin D. “Nowadays, people are looking to get as many nutrients as possible out of the calories they consume,” says Greg Miller, PhD, president of the Dairy Research Institute and executive vice president of the National Dairy Council. “Dairy provides nine essential nutrients — plus zinc.” A recent review of consumption data indicates that dairy foods also are an important source of dietary zinc, explains Miller. “Consuming dairy is a great way to get nutrients and enhance overall diet quality.”

And that’s nine essential nutrients (plus zinc) in one package: A nutritional bargain. Milk and milk products offer several key nutrients at a very affordable price. According to a cost analysis by Drewnowski published in the October 2011 issue of the Journal of the American College of Nutrition, milk and milk products were by far the lowest-cost sources of dietary calcium and were among the lowest-cost sources of riboflavin and vitamin B-12. The nutrient/cost comparison of milk and other beverages is a mainstay of MilkPEP’s multi-year milk promotion campaign, The Breakfast Project, which utilizes the milk-gives-you-more-for-your-money infographics, “Making Cents of Breakfast Beverages” and “See How Your Milk Stacks Up.” Bravo!
 

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 

Recent Articles by Karen Giles-Smith

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

Frozen Desserts

What’s your preferred frozen dessert?
View Results Poll Archive

Dairy Foods Magazine

september cover

2014 September

Joseph Gallo Farms wins honors for its cheeses, sustainability practices; plus we look at what's happening with frozen desserts.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus