Woolwich Dairy, Lancaster, Wis., released its next evolution of the Chevrai fresh unripened goat cheese brand. The newly designed labels are said to be bold and engaging, to help create a new identity for the cheese product.

While item size, UPC and all other product specifications remain the same, the labels will convey a more aesthetically pleasing look, using a palate of bright colors to catch the consumer eye and communicate a clear distinction between the wide flavor assortments.

A prominently placed ingredient illustration is also a key part in the label redesign, further differentiating the varieties. New labels will begin shipping mid-Autumn, with a flyer inserted in every case, providing retailers with a visual reference of old and new packaging.