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Woolwich Dairy, Lancaster, Wis., released its next evolution of the Chevrai fresh unripened goat cheese brand. The newly designed labels are said to be bold and engaging, to help create a new identity for the cheese product.
While item size, UPC and all other product specifications remain the same, the labels will convey a more aesthetically pleasing look, using a palate of bright colors to catch the consumer eye and communicate a clear distinction between the wide flavor assortments.
A prominently placed ingredient illustration is also a key part in the label redesign, further differentiating the varieties. New labels will begin shipping mid-Autumn, with a flyer inserted in every case, providing retailers with a visual reference of old and new packaging.