Free-standing inserts

Frigo says 'cheese wisely' in this weeks FSIs

Frigo, Carnation, Knorr and other brands show recipe ideas using dairy foods and beverages.

October 3, 2012
Trans

Frigo CheeseHeads sweepstakes offers cheese for a year

Saputo's Frigo CheeseHeads string cheese brand taps into the presidential election year with a call to vote for a favorite cheese and a separate sweepstakes. The free-standing insert pictures eight varieties of string cheese under the headline "We give your family freedom of choice!" Scanning a quick-response (QR) code on a red-white-and-blue campaign button with a smart phone takes readers to a web page where they can vote. Voters are cautioned to "cheese wisely." The sweepstakes offers five top prizes: a year's supply of the cheese (awarded as 25 $6 coupons). Entry is on the brand's Facebook page or online through Nov. 11.

2012-09-30-Frigo.gifIn a separate FSI, Saputo promotes its Frigo mozzarella cheese. A QR code leads to recipes, including cheese-stuffed chicken breasts and game day creamy chipotle spinach dip.

Nestle's serves a recipe calling for Carnation evaporated milk

Nestle's Carnation promotes its packaged milk and evaporated milk as ingredients. The headline states: "Wholesome. Rich. Savory. That's the Carnation difference." The FSI instructs shoppers to find the products in the grocer's baking aisle. A recipe for turkey veggie tetrazzini calls for one 12-ounce can of the company's evaporated lowfat 2% milk and 2.25 ounces of shredded Parmesan cheese. Other recipes are available at VeryBestBaking.com.

Make mashed pototoes with milk, I Can't Believe It's Not Butter spread

Unilever's Knorr Homestyle Stock offers a recipe for savory mashed potatoes that calls for three-quarter cups milk and one tablespoon of Unilever's I Can't Believe It's Not Butter! Spread.

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