Free-standing inserts

Dean, Yoplait, Baskin-Robbins introduce new dairy foods in this week's FSIs

Dean's sour cream, Yoplait's 100-calorie Greek yogurt and Baskin-Robbins' ice cream nachos make their debut.

September 11, 2012

Cultured dairy foods, ice cream and macaroni and cheese are featured in the free-standing inserts for the week beginning Sept. 9, 2012. Marketers also promote nutritional supplements made with dairy ingredients.

09-09-Deans-SourCream.pngDean's sour cream is all-natural

Dean Foods, the nation's largest dairy processor, introduces an all-natural sour cream, promoted with the phrases "100% natural ingredients," "no preservatives or added hormones" and "fresh, produced locally."

Yoplait's 100 calorie Greek yogurt

General Mills' Yoplait puts a "new" label on its single-serve Greek yogurt SKUs.

Waffle Chip Dippers from Baskin-Robbins

Baskin-Robbins describes its Waffle Chip Dippers as "a whole new way to eat soft serve" ice cream. The FSI includes the logos of Mars' M&Ms and Snickers.

Yogurt is positioned as a snack09-09-Yocrunch.png

  • YoCrunch states that "any time is YoCrunch time" and shows various multipack and single-serve SKUs for breakfast, lunch, snacking and dessert. Various packages include the logos of Honey Bunches of Oats (Post Foods), M&Ms (Mars), and Chips Ahoy and Oreo (Kraft Foods).
  • Dole touts its make-at-home Shakers smoothies, made with yogurt.

Stouffer's uses real Cheddar cheese in its mac & cheese

Nestle's Stouffer's brand shows a plate of macaroni and cheese under the headline "So cheesy, so good!" The FSI notes the packaged food is "made with 100% real cheddar cheese" and calls the food "the real cheese lover's mac 'n cheese."

Dairy ingredients in nutritional supplements

  • Nature's Bounty introduces a protein and vitamin shake mix made with whey protein concentrate.
  • Abbott Nutrition promotes its PediaSure brands, made with milk protein concentrate, and Ensure, made with whey protein isolate.

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Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

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