Free-standing inserts

Dean, Yoplait, Baskin-Robbins introduce new dairy foods in this week's FSIs

Dean's sour cream, Yoplait's 100-calorie Greek yogurt and Baskin-Robbins' ice cream nachos make their debut.

September 11, 2012
Trans

Cultured dairy foods, ice cream and macaroni and cheese are featured in the free-standing inserts for the week beginning Sept. 9, 2012. Marketers also promote nutritional supplements made with dairy ingredients.

09-09-Deans-SourCream.pngDean's sour cream is all-natural

Dean Foods, the nation's largest dairy processor, introduces an all-natural sour cream, promoted with the phrases "100% natural ingredients," "no preservatives or added hormones" and "fresh, produced locally."

Yoplait's 100 calorie Greek yogurt

General Mills' Yoplait puts a "new" label on its single-serve Greek yogurt SKUs.

Waffle Chip Dippers from Baskin-Robbins

Baskin-Robbins describes its Waffle Chip Dippers as "a whole new way to eat soft serve" ice cream. The FSI includes the logos of Mars' M&Ms and Snickers.

Yogurt is positioned as a snack09-09-Yocrunch.png

  • YoCrunch states that "any time is YoCrunch time" and shows various multipack and single-serve SKUs for breakfast, lunch, snacking and dessert. Various packages include the logos of Honey Bunches of Oats (Post Foods), M&Ms (Mars), and Chips Ahoy and Oreo (Kraft Foods).
  • Dole touts its make-at-home Shakers smoothies, made with yogurt.

Stouffer's uses real Cheddar cheese in its mac & cheese

Nestle's Stouffer's brand shows a plate of macaroni and cheese under the headline "So cheesy, so good!" The FSI notes the packaged food is "made with 100% real cheddar cheese" and calls the food "the real cheese lover's mac 'n cheese."

Dairy ingredients in nutritional supplements

  • Nature's Bounty introduces a protein and vitamin shake mix made with whey protein concentrate.
  • Abbott Nutrition promotes its PediaSure brands, made with milk protein concentrate, and Ensure, made with whey protein isolate.
     

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 

Recent Articles by Jim Carper

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Blue Bell Creameries, Brenham, Texas

Blue Bell Creameries of Brenham, Texas, has no shortage of ideas. Every year it considers roughly 300 new flavor concepts. Through a rigorous evaluation process, the company whittles those ideas down to five or six. It is serious about finding flavors that resonate with consumers and translating those flavors into ice cream.

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

3/31/15 2:00 pm EST

Raising the bar with in-line mixing and blending technologies: high output with flexibility and low costs

In this webinar, you will be introduced to advanced in-line blending, dosing and mixing technologies that offer high flexible productions, reduced product losses, shorter batch times, uniform products, and reduced ingredient costs. As a result, Food Manufacturers can optimize their productions and increase their profitability.

Dairy Foods Magazine

df feb cover

2015 February

What's happening in milk; plus we look at Blue Bell ice cream operations, what drives its success.

Table Of Contents Subscribe

Cheese

What is your favorite way to eat cheese?
View Results Poll Archive

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.