Free-standing inserts

Marketers promote cheese for breakfast, lunch and snacks in this week's free-standing inserts

Land O Lakes, Kraft and Bel Brands push cheese; Kozy Shack launches a contest

August 21, 2012

2012-08-19-KozyShack-FSI.pngMarketers of cheese, yogurt and pudding press their brands in the free-standing inserts for the week beginning Aug. 19.

Kozy Shack introduces the Healthy Debate Sweepstakes, offering one $10,000 grand prize. Entry is online. The Land O Lakes unit promotes milk as the first ingredient in its no sugar added pudding and compares its food to a leading sugar-free brand. The FSI includes a quick response code.

Speaking of Land O Lakes, the dairy processor offers after-school snacks in an FSI headlined "Refuel After School." Readers are directed to search for "hand pie recipes" on

Kraft instructs shoppers to "Make Something Creamier-er-er" with its Pepper Jack shreds and sliced cheeses made with Philadelphia cream cheese. The creaminess is compared to regular Kraft natural cheese slices.

Bel Brands USA weighs in with its Mini Babybel and The Laughing Cow cheeses. Babybel is described as "a creamy, satisfying snack anytime" while The Laughing Cow Light Cream Swiss is shown having 35 calories per wedge. A new cream cheese spread under The Laughing Cow brand (available in five flavors) is called "masterfully churned, delectable flavor, with 45 calories per 1/3 less fat wedge."

Dannon introduces four flavors of its new Activia Breakfast Blend single-serve yogurts under the headline, "Start the day off right with 2X the protein & 50% bigger cups." The product is compared to regular low-fat yogurt and 4-ounce Activia cups. The new SKUs are Vanilla with Grains, Banana Bread Flavor with Grains, Apple Cinnamon with Grains and Maple & Brown Sugar Flavor with Grains.

General Mills promotes its 100-calorie-per-serving Yoplait Greek yogurt.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 

Recent Articles by Jim Carper

You must login or register in order to post a comment.



Image Galleries

Anderson Erickson Dairy, Des Moines, Iowa

 From this one plant, AE Dairy manufactures a full range of Grade A dairy beverages and foods, including white and flavored milk, ice cream mix (packaged for retail sale and for commercial use), 50 flavors of Greek and conventional low-fat and nonfat yogurt, buttermilk, whipping cream, cottage cheese, juices, sour cream and dips.  


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

1/26/15 8:15 am EST

President's Address --2020 Vision

On Demand They say hindsight is 20/20, but IDFA President and CEO Connie Tipton is turning that old adage on its head. She plans to look forward to the next five years with a focused vision on important changes ahead for the dairy industry. In her address Tipton will challenge industry leaders to be willing to shake things up. She will unveil plans to ramp up IDFA activities during the run up to 2020.

Dairy Foods Magazine

dairy foods january 2015

2015 January

Our annual supplier spotlights issue; A look inside Anderson Erickson Dairy; plus our detection systems Q&A

Table Of Contents Subscribe

Dairy Foods in 2015

Which dairy food do you plan to eat more of in 2015?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.