Free-standing inserts

Marketers promote cheese for breakfast, lunch and snacks in this week's free-standing inserts

Land O Lakes, Kraft and Bel Brands push cheese; Kozy Shack launches a contest

August 21, 2012

2012-08-19-KozyShack-FSI.pngMarketers of cheese, yogurt and pudding press their brands in the free-standing inserts for the week beginning Aug. 19.

Kozy Shack introduces the Healthy Debate Sweepstakes, offering one $10,000 grand prize. Entry is online. The Land O Lakes unit promotes milk as the first ingredient in its no sugar added pudding and compares its food to a leading sugar-free brand. The FSI includes a quick response code.

Speaking of Land O Lakes, the dairy processor offers after-school snacks in an FSI headlined "Refuel After School." Readers are directed to search for "hand pie recipes" on

Kraft instructs shoppers to "Make Something Creamier-er-er" with its Pepper Jack shreds and sliced cheeses made with Philadelphia cream cheese. The creaminess is compared to regular Kraft natural cheese slices.

Bel Brands USA weighs in with its Mini Babybel and The Laughing Cow cheeses. Babybel is described as "a creamy, satisfying snack anytime" while The Laughing Cow Light Cream Swiss is shown having 35 calories per wedge. A new cream cheese spread under The Laughing Cow brand (available in five flavors) is called "masterfully churned, delectable flavor, with 45 calories per 1/3 less fat wedge."

Dannon introduces four flavors of its new Activia Breakfast Blend single-serve yogurts under the headline, "Start the day off right with 2X the protein & 50% bigger cups." The product is compared to regular low-fat yogurt and 4-ounce Activia cups. The new SKUs are Vanilla with Grains, Banana Bread Flavor with Grains, Apple Cinnamon with Grains and Maple & Brown Sugar Flavor with Grains.

General Mills promotes its 100-calorie-per-serving Yoplait Greek yogurt.

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