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Yoplait hits the magic 100-calorie target with new Greek yogurt

July 23, 2012
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Yoplait Greek 100 100 calorie per serving Greek yogurtMinneapolis-based Yoplait, a brand of  food giant General Mills, will launch a 100-calorie per serving Greek yogurt in August. The product, called Yoplait Greek 100, will be sold in six  flavors: strawberry, black cherry, mixed berry, vanilla, peach and Key lime.

Dairy processors are following the trend of creating portion-controlled servings seen in snacks, cookies and confectionery.

In a statement, Liza Dopp, Yoplait Greek 100 marketing manager, said  “Greek yogurt has everything people are looking for in a snack, but sometimes, the calories can add up for those watching their intake. We’ve heard from calorie-conscious consumers that there is a need for Greek yogurts with less than 150 calories, and we’re thrilled that Yoplait Greek 100 can answer that call.”

Yoplait currently sells Greek yogurt in 6-ounce cups. A 6-ounce cup of the dairy processor's plain Greek yogurt has 120 calories and 17 grams of protein, according to nutrition information on its website.

The company said that Yoplait Greek 100 is the only Greek yogurt endorsed by Weight Watchers. A serving has a PointsPlus value of 2. Yoplait Greek 100 contains 10 grams of protein per 5.3 ounces  versus a similar size serving of regular non-Greek yogurt, which contains 5 gram of protein. The yogurt will be sold in 5.3-ounce cups for a suggested retail price of $1.29.

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