Packaging Technologies-Dairy Processors / Operations
Packaging

Kraft colors outside the lines in partnership with Crayola

July 17, 2012

Kraft String Cheese and Polly-O String Cheese, sister brands under the umbrella of Kraft Foods, Northfield, Ill., have partnered with Crayola, Easton, Pa., on a unique back-to-school promotion that focuses on packaging.

Kraft String Crayola  Kraft Twist Crayola

The marketing campaign features limited-edition Crayola-inspired packaging, with each individual cheese stick wrapper showing a different-colored crayon. The eye-catching packaging ties together the special offer found inside each cheese package — a coupon for $3 off any Crayola product.

The special packaging is available in the both the string and twists cheese products. The campaign runs from July through October 2012, specifically targeting back-to-school shoppers and moms looking for after-school snacks for their children. Polly-O String Crayola

Kraft Cheese Stick“The goal is to ‘disrupt’ the string cheese shelf with unexpected packaging that leverages Crayola’s equity, in combination with a great consumer offer,” said Camille Vareille, brand manager, cheese snacking for Kraft Foods.

The Kraft-branded string and twists are available west of Pittsburgh and the Polly-O brand is available east of Pittsburgh.
 

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 

Recent Articles by Sarah Kennedy

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

On-Demand: The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.

Yogurt

What’s your favorite yogurt?
View Results Poll Archive

THE MAGAZINE

Dairy Foods Magazine

april 2014 dairy foods

2014 April

A look inside Agropur; Plus we profile two cultured dairy companies.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13