The post-World War II baby boom led to a population increase, a need for diversity and a change in cultural identity. Baby boomers (born from 1946 to 1964) have turned into “beverage boomers” who seek a healthy, well-balanced diet and practice a better-for-you lifestyle. These Beverage Boomers are changing nondairy beverages.
The market for dairy-alternative beverages reached $1.33 billion in 2011, according to Packaged Facts. “Almond milk posted the biggest dollar sales gains among all dairy alternative beverages in 2011,” the study says. However, “soymilk remains the most popular type of dairy-alternative beverage primarily because of the health benefits associated with the drink.”