Free-standing inserts

Dole shakes things up in this week's free-standing inserts

April 16, 2012
Trans

Dole Shakers fruit & yogurt kit beverage free-standing insert dairyfoods.com blogDole demonstrates a 3-step process for making yogurt smoothies at home in this week's free-standing inserts. Step one is to shake loose the frozen fruit and yogurt inside the container. Then consumers add juice and "shake it to make it!" (Read "Dole shakes up a new smoothie package" for the story behind the packaging.)

Whitewave Foods (a unit of Dean Foods) introduces its Silk Fruit & Protein nondairy beverage made with soy. It is available in mixed berry, mango peach and strawberry banana flavors. The FSI calls the drinks a "good source of protein" and directs readers to a Facebook page

In other dairy-related activity:

  • Sargento urges consumers to try its new double Cheddar cheese in its Natural Blends line.
  • B&G Foods features celebrity chef Sandra Lee in a promotion for its Ortega taco and salsa SKUs. A recipe for Crunchy Salsa Chicken Bake calls for four cups of Mexican blend shredded cheese.
  • Abbott Nutrition introduces a new baby bottle for its Similac infant formula, made with milk protein isolate.

Ortega recipe cheese Sandra Lee free-standing insert dairyfoods.com blog

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Editor in chief for Dairy Foods, Jim Carper is an experienced business journalist who founded two business-to-business magazines, including one for food and beverage executives. He oversees the editorial operations of the magazine, website and newsletter and directs the social media interactions on Facebook, LinkedIn and Twittercarperj@dairyfoods.com

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