Packaging Technologies-Dairy Processors / Operations

Evergreen Packaging introduces new carton with a window

February 24, 2012
/ Print / Reprints /
/ Text Size+

By Evergreen Packaging

Evergreen fresh lookEvergreen Packaging announces the introduction of an innovative new paperboard carton with a window for beverages that allows brands to enhance their packaging design and make a stronger appeal at the grocery store shelves.

The new Fresh-Look™ cartonsdirectly address key consumer desires to see packaging contents and to know when they’re running low, while maintaining all the branding, freshness and environmental benefits that processors expect from Evergreen’s paperboard cartons.

“At Evergreen, we’re developing innovative packaging solutions to meet market needs and appeal to consumer preferences,” said Erin Reynolds, senior marketing manager of dairy packaging at Evergreen Packaging. “We saw an opportunity to enhance paperboard packaging while addressing what consumers want in packaging.” 

In market testing, consumers gave paper cartons with windows an overall “outstanding” rating. Consumers believed the Fresh-Look carton to be superior to current packaging options as it provides key benefits such as making the product inside more appealing and allowing them to easily see how much product is left inside.

“Processors are looking for consumer-preferred packaging, and the new Fresh-Look cartons deliver on that expectation,” Reynolds said. 

The Fresh-Look cartons continue Evergreen’s tradition of offering customizable packaging that successfully showcases key brand elements. The Fresh-Look carton window can be seamlessly integrated into a brand’s existing graphic features, allowing processors to keep their product in the distinctive carton package that loyal customers look for.

The side panels on the Fresh-Look cartons are an excellent platform to reach consumers through environmental messaging, nutritional labeling and brand messaging. Evergreen Packaging can provide full-color lithographic printing on milk cartons, including the Fresh-Look carton, which can produce photographic-quality imagery, impeccable detail and accurate color reproduction.

As with all Evergreen Packaging cartons, Fresh-Look cartons are made of more than 70 percent paper derived from a renewable resource—trees, all sourced from responsibly managed forests. And more than half the energy used to make the paper in Evergreen Packaging cartons comes from biomass—a renewable energy source.


Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

11/18/14 2:00 pm EST

Harness Your Product Inspection Program to Save Money, Ensure Quality and Drive Efficiencies

Consolidation in the dairy industry is raising the bar on innovation and driving efficiencies to ensure competitiveness. One area often overlooked is the role that the right product inspection program can play in supporting the organization’s overall business goals and protecting brand reputation. Drawing on best practices in metal detection, X-ray inspection and checkweighing, this session will cover criteria to help determine the right technologies to employ for a given product and packaging type for high-value, perishable dairy products.

Dairy Foods Magazine

dairy foods october

2014 October

A look inside 100-year-old Velvet Ice Cream; Plus we look at four cheese processors with award-winning artisan and farmstead cheeses.

Table Of Contents Subscribe

Cheese Flavors

What’s your favorite flavor to eat in cheese?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.